CMG's own John Lerohl discusses his pioneering role in Silicon Valley's Landfill Diversion efforts

Many of you know Colorado Media Group's John Lerohl as an ultra friendly fella who leads our partnerships. What you may not know is the significance of John's former work life where he spent 30-years. Prior to joining NORTH by CMG and now the #BusinessDigest, John was a pioneer in the components scrap industry in Silicon Valley.

 

John's organization led the charge in helping giants like Apple, FedEx, Sun, Walmart and other tech companies to avoid significant financial penalties from the EPA and created the realm of "landfill avoidance". This work has protected our landfills and streams from countless tons of cadmium, lead, and arsenic, and precious metals from the components in our modern tech.

 

Pretty cool, huh? Yeah, we think so too. FRI, 3PM on 1011 FM The Answer